Ad agencies or Advertising agencies are businesses that crate, plan, and handle the advertising and promotion of its clients. The agencies aim to provide an outsider's point of view to contribute to the effort of selling a product, service, or to promote a business.
Clients typically include corporations, businesses, government agencies, and non-profit organisations. Advertising agencies can also handle the branding and marketing strategies as well as sales promotion services for the clients. Ad agencies cater to a varied clientele, ranging from small, independent business groups, to large, multi national companies.
There are several types of Advertising agencies. Some of the agencies have limited services to offer, with only two or there basic services and specialisations. These are called Limited Service Advertising Agencies. When n advertiser avail the services of this type of agency, usually they have another full service agency that handle other responsibilities.
Aside from full service ad agencies, there are general line agencies, and specialist advertising agencies. These specialise in a particular kind of advertising, such as help wanted, medical, recruitment, financial, retail, investment, entertainment, just to name a few. These agencies are ideal for companies that require the right expertise and knowledge to handle their product or business.
There are many other types of agencies, such as in house ad agencies, interactive agencies, search engine agencies, social media agencies, and health care communications agencies, etc. Each agency has specific departments, like the creative department, and the account and media services.