If you are into the advertising, the first thing to know is how advertising came to be. Translated, that means you have to know the history of advertising, not just for the sake of knowing, but because it is essential to learn about the different factors, forces and societal situations that shaped advertising into what it is like today.
The history of advertising dates back in the time when ancient Egyptians used papyrus in order to make wall posters and sales messages. The ruins of Arabia and Pompeii also showed displays and messages that are commercial in nature, as well as political. Ancient Rome and Greece, meanwhile used papyrus to advertise lost & found articles.
Indeed, advertising has gone a long way from being primitive to highly modernized and advanced. Nowadays, there seems to be no limits in the materials, strategies and reach of field. In the advent of digital technology, advertising designs and campaigns started to be more alive, more vivid and more effective.
Hence, it is no wonder that advertising slowly climbed its way into the ranks of degree courses. There are now several universities around the globe that offer advertising courses, and believe it or not, the history of advertising is sometimes given as a separate unit and is a prerequisite of higher unit courses.
If you want to learn more adverts, you can always dig through books in the library, or better yet, raid the internet for resource materials. Advert E-Search is one good site that you can check to know the basics of the science and art of advertising.